Jess Crawford Portolio
  • Home
  • About
  • User Studies
    • Kay Jewelers Studies
    • VATA Card Sorting
    • U of Maryland Testing
    • Luxury Bag Diary Study
  • Design Projects
    • Rt8 Storage Redesign
    • Kapp Alloy Amazon Store
    • LumoPlay App
    • Piggybank App
  • Art
  • Contact
  • More
    • Home
    • About
    • User Studies
      • Kay Jewelers Studies
      • VATA Card Sorting
      • U of Maryland Testing
      • Luxury Bag Diary Study
    • Design Projects
      • Rt8 Storage Redesign
      • Kapp Alloy Amazon Store
      • LumoPlay App
      • Piggybank App
    • Art
    • Contact
Jess Crawford Portolio
  • Home
  • About
  • User Studies
    • Kay Jewelers Studies
    • VATA Card Sorting
    • U of Maryland Testing
    • Luxury Bag Diary Study
  • Design Projects
    • Rt8 Storage Redesign
    • Kapp Alloy Amazon Store
    • LumoPlay App
    • Piggybank App
  • Art
  • Contact
Rt8 Storage's pod business truck making a delivery

RT8 Storage Redesign

The old Rt8 Storage website was out of date (circa 2010) with broken spacing and buttons that didn't work. They needed an easily managed site that showcased their pod delivery and monthly storage options and cut down on customer questions. 

See Website

Original Site

No Well-Defined Branding

Solution: Come up with a consistent color pallette, message, and use real non-stock photos of the business

An outdated website without options to pay bills online

Solution:  Make sure the new website has working buttons, normal spacing,  a security certificate, and connects to a payment portal

Inconsistent branding online versus in person

Solution: Make branding colors closely match the orange that are on the physical give away t-shirts and frisbees 

Development

Color Palette

Image says: What represents Rt8 best? Greys or Browns?

  1. I took the orange color that is on the Rt8 Storage t-shirts and made it less neon so that it wasn't overpowering with blue light from screens
  2. I proposed we match it to grey/white to match their pods
  3. Double checked our palette with WebAim for accessibility

Brand Story

Exercise: The "onliness" statement from Marty Neumeier. What, How, Who, Where, Why, When

Next, I did the exercise above with the client so we could zero in on what their product uniquely offers and what the voice of their website content would be.

Design Feel

The 60-30-10 Design Rule: 60% Dominant Neutral color, 30% Complimentary, 10% Accent

To keep it simple, I used the rule 60-30-10 rule of thumb above to decide how much color to use in each section

Testing & Release

Development Plan: Gather, Write, Review, Launch, & QA

Finally, I put together a development plan to work with the client to gather all materials, get feedback from them throughout, and have a successful launch

Final Site

What the final homepage looks like with organized categories, neat spacing, and personal photos

The final product was able to reach the goals of decreasing customer questions via phone & need for frequent management.

Enter Site

Copyright © 2023 Jess Crawford - All Rights Reserved.

  • Home
  • About
  • Contact

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept