The old Rt8 Storage website was out of date (circa 2010) with broken spacing and buttons that didn't work. They needed an easily managed site that showcased their pod delivery and monthly storage options and cut down on customer questions.
Solution: Come up with a consistent color pallette, message, and use real non-stock photos of the business
Solution: Make sure the new website has working buttons, normal spacing, a security certificate, and connects to a payment portal
Solution: Make branding colors closely match the orange that are on the physical give away t-shirts and frisbees
Next, I did the exercise above with the client so we could zero in on what their product uniquely offers and what the voice of their website content would be.
To keep it simple, I used the rule 60-30-10 rule of thumb above to decide how much color to use in each section
Finally, I put together a development plan to work with the client to gather all materials, get feedback from them throughout, and have a successful launch
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