Jess Crawford Portolio
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    • Home
    • About
    • User Studies
      • Kay Jewelers Studies
      • VATA Card Sorting
      • U of Maryland Testing
      • Luxury Bag Diary Study
    • Design Projects
      • Rt8 Storage Redesign
      • Kapp Alloy Amazon Store
      • LumoPlay App
      • Piggybank App
    • Art
    • Contact
Jess Crawford Portolio
  • Home
  • About
  • User Studies
    • Kay Jewelers Studies
    • VATA Card Sorting
    • U of Maryland Testing
    • Luxury Bag Diary Study
  • Design Projects
    • Rt8 Storage Redesign
    • Kapp Alloy Amazon Store
    • LumoPlay App
    • Piggybank App
  • Art
  • Contact

University of Maryland Testing

How can the current website be organized to allow potential students to explore PA program options?

The Physician Assistant (PA) school of the University of Maryland wanted us to design a new program exploration tool to attract new students. After researching competitors, we tested a paper prototype with six people and then tested a revised technical prototype with 9 people. Our final mockup in Adobe XD was presented to the client, with in depth research available in an extended report. 

Screenshot of the Physician Assistant Program home page
Timeline: Research, Brainstorming, Paper Prototype, User Testing, Technical Prototype, Testing again

Design Testing Process

Methods

First, we built a paper prototype using our background research focused on your users and their needs. Next, we tested this paper prototype with six users that were closely related to your three main user groups. We made some big changes to the design after each user test during this phase.

Then, we used Adobe XD to make the final version of our paper prototype more of a technical reality. We tested that prototype with 9 users who were part of the potential student demographic, making changes as needed after each group of 3 testers. Any changes that were obviously good design practice we made in between these 3 testing rounds, and the others we waited to see if more than one user suggested them. For example, keeping the buttons in a static place was a suggestion that aligned with heuristics, so we implemented that after the first round of testing. More complicated unique suggestions, however, like changing the way a button looked, we waited to see how many users mentioned it. At the end of that iterative process, we made additional changes to our prototype if two or more users suggested the change and if it was not related to branding or color schemes. For example, we alphabetized the list of results, added a information icon, and added a help button.

Recommendations

  1. Use Minimalist Design Strategies to Focus User Attention on Programs and Program Details
  2. Utilize Progressive Disclosure to Make Additional Information Visible, Without Being Overwhelming 
  3. Allow Users the Freedom and Flexibility to Determine How They Wish to Interact With Information

Full Report with Wireframes

Download PDF

Copyright © 2023 Jess Crawford - All Rights Reserved.

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